You can start accepting USDT on your website. You can place coin logos in the footer. You can even write in the checkout, "We accept cryptocurrency."
But that won't make crypto users appear. And they certainly won't start paying.
Genuinely attracting and activating crypto clients is a strategy. It requires understanding who these users are, where they are, how they make decisions, and what needs to happen for them to truly choose your product and pay with crypto.
This article provides concrete steps: how to find crypto users, how to adapt your product for them, and how to turn crypto payments into a growth point, not just a "checkbox alternative."
Who Are Crypto Users and How Do They Differ from Regular Customers
A crypto user in 2025 isn't just someone with Metamask. They are a new type of client with different thinking and digital habits. They don't trust banks, expect full autonomy, and want to spend crypto as easily as Apple Pay.
There are several key segments:
Payment Crypto Users: "Digital Pragmatists"
Typically pay in: USDT (TRC20), BTC, ETH, SOL and other major cryptocurrencies.
Use: Metamask, Trust Wallet, Binance, TronLink
Priorities: minimal fees, speed, reliability
These users treat cryptocurrency as a means of payment, not investment. They already have crypto in their wallets and are looking for convenient and safe places to spend it.
Most are freelancers, tech specialists, immigrants, or businesspeople who find bank transfers inconvenient (or inaccessible). They often have experience in e-commerce or offshore settlements.
They:
- dislike complications—if the payment is complex, they simply won't pay;
- don't want to lose money on fees, especially if they need to acquire TRX or ETH separately;
- seek a simple UX flow: QR → confirm → receive the product.
💬 Key trigger: “No extra fees, just scan the QR—and that's it.”
Web3 Enthusiasts and DAO Audience: "Digital Tribes"
Typically pay in: ETH, USDC, NFTs, custom tokens
Use: Metamask, Phantom, Rainbow, WalletConnect
Priorities: openness, Web3 UX, engagement, customization
This is the most trendy and vocal audience. They live in crypto communities: Discord, Farcaster, Mirror, DAO Telegram groups. They participate in drops, quests, votes, events. They're involved in decision-making and content creation.
They're not just clients but co-participants—they choose brands that speak their language:
emojis, memes, NFT bonuses, open-source approach.
They:
- respond to gamification: tasks, points, NFTs for activity;
- expect instant UX: connect wallet → receive → move on;
- value decentralization principles and technological sophistication.
💬 Key trigger: “Pay—get an NFT, join a DAO, customize your experience.”
"Off-grid" Users: Bypassing Traditional Financial Systems
Typically pay in: USDT, BUSD, BTC
Use: Trust Wallet, Binance, local exchanges
Priorities: access, simplicity, security, capital protection
These users are disconnected from banking infrastructure, temporarily or permanently.
Paying by card is challenging for them, and crypto is their only real payment tool.
Their priority isn't innovation but stability. They use cryptocurrency to preserve money, pay for services, make purchases.
They:
- choose what works reliably without hassle;
- don't want to acquire additional tokens or pay fees twice;
- often don't delve into technology but appreciate transparency and simplicity.
💬 Key trigger: “Just pay with USDT—no fees, no registration, no problems.”
Where to Find Crypto Users and How to Attract Them
Crypto users aren't abstract users from Google Ads. They have their own ecosystems, channels, and behavioral codes. To attract them, you need to understand where they are and what communication format is considered 'normal' for them.
Web3 Marketing Platforms
Galxe, Zealy, Layer3, Intract
These aren't just platforms for "audiences" but ecosystems of gamified marketing.
Here, users participate in quests, receive tokens and NFTs, earn roles in Discord, and get acquainted with new brands through practice.
How to use:
- Create a mission: “Subscribe, visit the site, pay with crypto”
- Add gamification: users earn points or NFTs
- Announce a reward: discount, limited role, access to a private chat
🧠 Why it works:
Crypto users don't read banners and landing pages, they play.
If you integrate into the mission format—you get into their focus without irritation.
💬 Mission example:
Pay for any product on the site with cryptocurrency and receive an NFT + 250 points in the campaign ranking. Top-10 participants receive a personal reward from the brand.
Crypto Communities and Channels
Telegram, Discord, Farcaster, Lens, Mirror
If you want to talk to the crypto audience, you don't need Instagram—they aren't there.
Here's where they actually are:
- Discord: DAO channels, NFT projects, traders, Web3 startups
- Telegram: native environment for crypto discussions, news, campaign launches
- Farcaster and Lens: decentralized social networks valuing original content and open discussions
- Mirror: blogging platform for manifestos, guides, and crypto stories
How to engage:
- Not with ads, but with value. Invest in community participation.
- Launch a poll: “Which networks do you use most?”
- Create a meme post: “What a checkout looks like where you have to manually pay the fee”—and show your alternative.
- Support discussions: “How do you choose where to pay with crypto?”
🧠 Why it works:
In the crypto environment, trust plays a significant role.
Clients come not because of a banner, but from a chat tip: “These guys are convenient, I paid—it was fine.”
💬 Engagement format:
🚀 We now accept crypto. No manual fees, no hassles.
Paid—received an NFT.We want to gather feedback—tell us what's important in UX?
Collaborations with Crypto Projects and DAOs
In the crypto ecosystem, synergies work, not banners. One project provides the audience, another—meaning, a third—motivation.
Formats:
NFT Collaborations
- Limited token from you and a partner—for purchase or activity
- Provides a discount or access to the product
- Example: “Buy for 50 USDT—get an NFT giving -10% on the entire line”
Cross-Payment Promotions
- Pay with crypto at a partner—get a bonus from you
- Pay with you—participate in a DAO drop giveaway
Joint Campaigns in Discord and Twitter
- Launch a unified message in two communities
- Use roles, achievements, custom emojis, and audience intertwining
🧠 Why it works:
Web3 is a network marketing environment, not in the sense of "pyramids," but in terms of network effects.
If a DAO member sees that you're "one of their own," they don't just buy—they tell others about you.
💬 Example:
Joint drop with DAO XYZ.
Pay on the site with cryptocurrency — get NFT access to a private group in Discord.
There—discounts, alpha insights, and community gifts.
Important Considerations for Promotion in the Crypto Environment
- Don't sell—engage. Web3 values participation and play, not slogans and calls to action.
- Be transparent. Specify which networks, tokens, wallets are supported, and what fees apply.
- Be technologically adept. If UX is broken—the community quickly finds out. Crypto users are much stricter with interfaces than Web2 audiences.
- Communicate as equals. Speak the language of memes, cases, examples, not “friends, we've launched a service.”
How to Make Crypto Users Actually Pay
You've already attracted a crypto user to the site. They saw the offer, clicked the link, got interested. And now they're at the cart.
But the payment doesn't happen. Why?
Because between "I want to buy this" and "paid with crypto," too many barriers can arise.
This section is about how to remove these barriers and turn crypto payment into a convenient, safe, and desirable payment method.
1. Make Crypto Payment Visible and Understandable
If the cryptocurrency payment method is "hidden" at the end of the form, under fiat, without explanations—it won't work.
What to do:
- Place cryptocurrency icons in the header, on the product card, and in the payment form: USDT, ETH, BTC, TRX.
- Create a separate landing page or info section:
“We accept cryptocurrency” → what, how, why. - Specify specific networks and tokens that are supported.
Example: USDT (TRC20 / ERC20 / Polygon)
Why it's important:
Crypto users are accustomed to most sites claiming to accept crypto—but making it inconvenient.
If you immediately and clearly state that everything is simple and understandable—they will proceed to payment.
💬 Effective phrase:
“We accept cryptocurrency. Fees are already included. One-click payment—directly from your wallet.”
2. Eliminate Fear and Uncertainty
Crypto payment is a responsibility on the user's side.
One wrong click, incorrect network, forgotten TRX for gas—and the money is gone.
Users fear this.
What to do:
- Add an instruction: “How to pay with cryptocurrency” (can be right on the payment page).
- Ensure your payment provider:
- automatically includes the fee in the invoice,
- sends the necessary token for the fee (e.g., TRX for TRC20),
- instantly confirms payment,
- doesn't require manual actions after the transfer.
Why it's important:
If the client starts thinking:
“How do I pay in this network?”
“Do I have enough ETH for gas?”
“What if I send it to the wrong place?”
—they won't pay. Even if they already wanted to.
💬 Effective phrase:
“No manual steps. We'll add the network token ourselves, and you just confirm in your wallet.”
3. Give a Real Incentive to Pay with Crypto
Sure, a crypto user can pay with crypto.
But the real question is: why should they?
In most cases, if there's no visible benefit, they’ll choose their regular card.
What works:
- Discounts for crypto payments: -5%, -10%, or a fixed amount
- Bonuses: cashback, NFT, access to a private Telegram chat, entry into a prize draw
- 0% Fees: you cover the gas — sounds generous and convincing
Formats that work:
- Product badge:
“Pay with crypto — get an NFT”
- Cart banner:
“Choose crypto and save 5% instantly”
- Story or email:
“This week only — pay with crypto, no fees”
💬 Trigger phrase that works:
“Crypto = better price. Card? Sure — but it’ll cost you more.”
Read more about why your business should offer multiple payment options.
4. Simplify the UX as Much as Possible
The more screens and clicks involved — the higher the risk of dropout.
Crypto users are used to Web3-style UX: connect → click → done.
You should consider that if you want to boost your payment conversion.
What to do:
- Enable one-click payment after the first transaction (e.g., via CryptumPay)
- Support:
- QR codes that are readable by wallets
- Fee-included payment (no need for the user to hold network tokens)
- WalletConnect and all major wallets
Why it matters:
A crypto user won’t bother.
If they need to switch screens, copy addresses, or manually calculate fees — they’ll just leave.
💬 Trigger phrase that works:
“Connect your wallet. Confirm. Done in one second.”
How to Scale Crypto Payments Among Your Customers
Your crypto payment option is live, but only a handful of customers are using it.
That doesn’t mean the channel isn’t working.
It simply means it hasn’t been fully activated yet.
Below are concrete steps to increase the share of crypto payments — from both new and returning customers.
Let Customers Know You Accept Crypto
The most common mistake: the integration is live, but no one knows about it.
Crypto users aren’t mind readers — they won’t guess that they can pay in USDT unless you clearly tell them.
The same tips apply as for new customers:
- Add crypto icons wherever possible.
- Create a dedicated page that explains how to pay with crypto.
- Update your knowledge base and FAQ — returning users check those too.
💡 If you use support chats, managers, or bots — be sure to add triggers like:
“Want to pay with crypto? We support that — here’s how.”
Use Email & Social Media to Announce It
Don’t be afraid to “bug” your audience with crypto updates.
For many, it’s a strong reason to buy now, especially if you pair it with an incentive.
Formats that work:
- Email:
“You can now pay with crypto — fast, easy, and no extra fees.”
- Telegram/Instagram/VK:
A story or carousel post with a short guide: “How to pay with crypto in 3 steps”
- Push notification:
“5% off when you pay with crypto — this week only”
📊 Even if crypto isn’t your main payment channel, every reminder increases the chance it’ll be used.
Include It in Ad Campaigns
If you're running paid ads (search, social, influencer) — include crypto payment in your messaging.
Examples:
- “Pay with crypto and get 10% off”
- “Cheaper delivery when paying in USDT”
- “No banks. No fees. Just crypto.”
💡 Be sure to test: it might deter some users — but for the right segment, it’s a powerful trigger.
Encourage Repeat Crypto Payments
A customer who has already paid with crypto is your hottest prospect for paying again.
But without a gentle nudge, they might switch back to fiat.
What to do:
- Enable automatic reminders (via email or push):
“You’ve used crypto before — want to pay again in one click?”
- Offer a bonus for repeat crypto payments — cashback, NFT, promo code
- Update your checkout UI:
show the saved payment method as the default option
Use Analytics to See What’s Working
You can’t scale what you don’t measure.
Track:
- How many orders are paid with crypto
- On which devices and pages users choose this method
- Which customers paid with crypto more than once
- Where users drop off: choosing → confirming → sending
💡 If crypto payments aren’t growing — the issue might be in the UI, fees, or visibility.
How to Know It’s Working
You’ve enabled crypto payments — great. You’re talking about them — even better.
But how do you know if this is working as a channel, not just a feature someone occasionally uses?
Here are the key metrics to track.
1. Share of Crypto Payments in Total Orders
This is your basic benchmark.
If crypto makes up 1–2% of all payments and you offer a digital or global product — there’s clear room to grow.
If it’s 10% or more — your audience is responding, and it’s definitely a channel worth scaling.
💡 It's normal if you start with just 2–3%. The key is to watch how it evolves over 2–3 months.
2. Repeat Crypto Payments
The most reliable sign of a good UX? A customer pays with crypto more than once.
Compare:
- Customers who paid with crypto and returned
- Customers who returned but switched to fiat
📈 If you're using CryptumPay’s one-click payment feature — repeat crypto payments usually increase over time.
3. Number of Abandoned Crypto Payments
This is a critical metric.
If users choose crypto but don’t complete the payment, something’s broken:
- confusing interface
- no instructions
- unexpected network fee
- manual token setup required
💡 Don’t just track this — fix it. Even small friction points can cost you conversions.
4. Average Crypto Payment Size
Crypto users often spend more than fiat users.
They’re less fee-sensitive, buy in bulk, or prefer digital goods.
If your crypto average order value is higher — it’s another reason to double down on this channel.
Mistakes That Hold Back Crypto Payment Growth
You’ve enabled crypto payments — but they’re not taking off?
One or more of these common mistakes might be the reason. Here’s what to check:
Mistake 1: Customers Don’t Know They Can Pay with Crypto
Yes, you integrated a crypto payment gateway.
But you never mentioned it.
- No crypto icons on the site
- Crypto listed last in a long checkout dropdown
- No mentions in social media or emails
💡 Fix it: Highlight crypto as a standalone benefit, not a fine-print detail.
Mistake 2: The UX Is Unclear or Intimidating
The most dangerous mistake: you enabled crypto — but made it too scary or clunky to use.
- Manual input of amounts
- Fee added “somewhere later”
- No auto-detection of networks
- Errors with no clear feedback
💡 Fix it: Use payment providers that automate everything (like services with fee handling and smart contracts).
Mistake 3: No Incentive to Choose Crypto
The option is there. But why choose it?
If there’s no discount, bonus, or faster shipping — customers will stick to what they know.
💡 Fix it: Add a reason. Even a small perk (“we cover the fee” or “get an NFT”) can double or triple crypto adoption.
Mistake 4: No Follow-up for Returning Users
If a customer paid with crypto once but switched back to fiat — that’s a red flag.
💡 Fix it:
- Send a reminder via email or push
- Show their saved payment method
- Offer an extra reason to come back: a discount, cashback, convenience
Conclusion: Crypto Payments Are a Growth Lever — Not Just an Alternative
Crypto payments aren’t just a “checkbox feature.” They’re a dedicated growth channel — for acquisition, conversion, and retention.
They require a slightly different mindset: not traditional banking logic, but a Web3-first approach.
What works:
- Make crypto payments visible and obvious
- Simplify the UX — down to one click
- Provide a clear incentive: discount, bonus, NFT, or status
- Turn the first payment into a habit
- Automate and secure the process end-to-end
📌 That’s exactly what CryptumPay does — a crypto payment processing platform that doesn’t just "accept crypto," but helps you scale it as a reliable growth engine.
- Network fees are included in the bill
- Payment forms can be customized to your brand
- Repeat payments — handled in a mobile app
- Payment options — via widget, API, or simple pay links
If you want crypto users not just to pay once — but come back and keep paying, integrating CryptumPay might be the move you’ve been missing.
Frequently Asked Questions
1. How should I tell customers they can now pay with crypto?
Use all your touchpoints: your website, email, socials, checkout, and support. Add a separate “Pay with Crypto” page, explain how it works and why it’s easy. Don’t be shy — crypto users are actively looking for such signals.
2. Why aren’t customers choosing crypto, even if it’s available?
Most often — because of fear or friction. Clunky UX, manual fees, no guidance, unclear benefit. Make sure the process is smooth, fast, and that the user clearly sees why they should pay with crypto.
3. How can I tell if crypto payments are worth promoting?
Look at the numbers: how many orders are paid in crypto, whether it’s growing, if people are paying again, what the average order size is. Even if crypto is just 3–5% of your orders, it can generate solid revenue — if the channel is activated properly.
